The location battle is on!
- Written by Adam Field
- Posted on Aug 19, 2010
With 500M active users, it was only a matter of time before Facebook launched their own location-based product. It was officially launched last night, and is currently only active in the US, but in my opinion there are two sides to this. Yes, Facebook report that over 150M users are…
Time to Wave goodbye!
- Written by Adam Field
- Posted on Aug 12, 2010
Google Wave dies a slow death, and yet there are some people who really haven’t seen the benefit. For me, it was one of the most sophisticated & user-friendly platforms available for e-mail services. It had a level of maturity that elevated it to the realm of a communication platform,…
The Facebook 500!
- Written by Adam Field
- Posted on Jul 23, 2010
Facebook have hit a massive milestone, by reaching 500M active users. This is huge, and to put it in perspective, if they were a country, they would be the 3rd biggest in the world. This now gives Facebook the opportunity to really own the entire online experience, in a web…
Earned vs Paid… let battle commence!
- Written by Adam Field
- Posted on Jun 24, 2010
Brands feel really comfortable talking to their customers through media they can track, optimise, report on & most importantly, they actually understand. The digital boom meant that brands had to quickly get up to speed with online media opportunities & this process of education & learning is still happening today.…
Integration is more than a seating plan – it’s a state of mind
- Written by Martyn Stokes
- Posted on Jun 14, 2010
I wrote this last year. It was originally published in June 2009. Looking around, it’s as relevant now as it was then… The Integration debate just won’t go away. Agencies, clients and media owners continually trumpet their definition of integration, how they are best placed to deliver it and why…
