Consumer Happiness will become increasingly important to brands and marketers
- Written by Eva Powell
- Posted on Jan 05, 2012
Meaningful intentions at Christmas
- Written by Eva Powell
- Posted on Dec 22, 2011
Ever wondered where you should live to ensure your own personalised wellbeing?
- Written by Eva Powell
- Posted on Nov 21, 2011
This nifty app from the OECD allows you to play around with self defined levels of importance in various factors of wellbeing. If you're after work life balance, health and education, don't move to Turkey.
‘Action for happiness. Join the movement. Be the change’. Redefining Wellbeing
- Written by Eva Powell
- Posted on Nov 21, 2011
"For Fifty years we've aimed relentlessley at higher incomes. But despite being much wealthier, we're no happier than we were five decades ago. At the same time we've seen an increase in wider social issues, including a worrying rise in anxiety and depression in young people. It's time for a…
Brands in Social Networks – how to to avoid turning your consumers off
- Written by David Graham
- Posted on Nov 11, 2011
Research out today suggests that a majority UK internet users don’t want to engage with brands on social networking sites like Facebook and Twitter. The report from TNS covers a number of markets across the world with the UK coming out as the most negative, at 61%, towards the…
