Integration is more than a seating plan – it’s a state of mind
- Written by Martyn Stokes
- Posted on Jun 14, 2010
I wrote this last year. It was originally published in June 2009. Looking around, it’s as relevant now as it was then… The Integration debate just won’t go away. Agencies, clients and media owners continually trumpet their definition of integration, how they are best placed to deliver it and why…
Media Playground 2010
- Written by Martyn Stokes
- Posted on Jun 07, 2010
I spent last Thursday at the Media Playground conference put on by Mediatel. An interesting day where a variety of speakers from clients, media owners, agencies and ttech companies debated how everything was changing fast but quite a lot will stay the same and no one was really sure how…
Remember when ‘digital’ meant a watch with no hands?
- Written by Martyn Stokes
- Posted on Jun 02, 2010
I have a bit of a thing for crystal ball gazing then looking back to see how many of the predictions actually came to pass. Although hindsight is “tuppence a bucket” as my Great Uncle used to say and it’s easy to scoff at predictions that have proved to be…
