MPG

MPG Media Contacts bag Net-a-Porter.com media account

Luxury online retailer Net-a-Porter.com has tapped Havas Media companies Media Contacts and MPG to manage its media across Europe and Asia.

MPG and Media Contacts, offline and online companies respectively, will handle the online retailer’s media duties across key global markets in EMEA and APAC. Spend was not disclosed.

“We have invested a great amount of resources to ensure our delivery and service is leading edge across geographies, and that the value of Artemis, our proprietary digital campaign management platform, enables the maximisation of media across channels,” said Havas Digital global chief executive Anthony Rhind. “We are pleased Net-a-Porter recognised we could deliver both the sophistication and integration necessary to help move their business forward.”

Click here to view article on M&M Global website.