Denise Turner,

Head of Insight and Effectiveness

This is a job for someone who loves the voyage of discovery. After breakfast at home with my 2 small children I come into the office and delve into the world of the 21st century consumer. I am obsessed with understanding why people do what they do, and how media and communications influence behaviour. I can be doing anything from designing a questionnaire, to presenting the latest consumer trends to a client, to demonstrating that advertising really does work. After putting the kids to bed, I can sometimes be found in my kitchen doing a webchat with a family from our consumer panel Fabric. Discovery doesn't only happen in the office!